BTS: Map of the Soul: Persona – kings of K-pop are just another boyband
With references to movies, myth and Carl Jung, you’d think the stars stood out from the crowd. In fact they do the opposite
The arrival of K-pop band BTS’s latest mini-album comes heralded not merely by eye-watering statistics – according to a press release it has “surpassed 3m pre-orders globally”, an incredible figure in the current climate – but fan-produced crib notes as well. “Ask any fan of the Korean septet and they’ll probably tell you how they’ve spent the weeks leading up to Map of the Soul: Persona’s release brushing up on the psychological theories of Carl Jung,” offered a recent feature on the MTV website.