Camera firm distances itself from Tiananmen Square advert
Leica, whose biggest growth market is China, say short film was not officially sanctioned
Western companies trying to do business in China learned long ago that they must bow, at least in part, to the political demands of an authoritarian state. So when the German camera-maker Leica released an advert featuring perhaps the greatest political taboo in contemporary Chinese history, it looked like an unusually audacious gamble.
In fact the short film referencing the Tiananmen Square crackdown appears to have been an extraordinary – and potentially very expensive – mistake.