Five stars or fake? How to beat fraudulent online reviews
Internet sales are growing – and so is the threat of false endorsements
As many shoppers search for bargains in advance of Amazon’s “Prime Day” sale this week, there is a growing scepticism about how they can judge the products they are thinking of buying.
Three-quarters of people read the reviews posted about products and services, but doubts are mounting over the trustworthiness of these reviews. A burgeoning market for fakes has emerged, and experts say consumers must be vigilant.