Forget the rebrand – Kim Kardashian West should ditch her shapewear range entirely
Shapewear or ‘Solutionwear’ is a necessity – if you don’t want your butt, boobs, gut or thighs to move or breathe at all. Let’s get rid of it altogether
Another day, another Katastrophic Kardashian product launch – this time Kim Kardashian West’s “Kimono” shapewear line, which launched last week to widespread ridicule on social media (#KimOhNo) thanks largely to its clunky cultural appropriation. Cue a very quick rethink and a new name: Solutionwear.
It should have been obvious that naming a product line after a traditional Japanese garment, just because it happened to start with a K, wasn’t a smart move. For a start, there are plenty of other words that would have worked for this launch of yet more products aimed at the restriction and reshaping of female forms.