Get Ready For ‘UFO Green.’ Inside the Strange Science of Trend Forecasting
Robyn Lange thinks she knows what colors you will want to see a lot of in the coming year.
“People are looking for something that’s really bright and pop-py,” Lange, curator at the stock photo agency Shutterstock, told The Daily Beast. “They want something that’s comforting but exciting and fun and the same time.”
Color is just one field of investigation in the intriguing world of trend forecasting. Labels like Levi’s, Adidas, Fila, and Coach have all shelled out five- and six-figure fees to companies that predict what fads will be years in advance. Clairvoyance may be considered a pseudoscience, but trend forecasting is a viable, booming business.