Guardian breaks even helped by success of supporter strategy
Record online traffic and financial contributions from readers play key part in putting GNM on sustainable path
The Guardian and the Observer have broken even for the first time in recent history aided by record online traffic, reduced costs and increased financial contributions from readers.
Guardian News & Media recorded an £800,000 operating profit for the 2018-19 financial year – compared with a £57m loss three years previously – ensuring the business is existing on a sustainable basis following the culmination of a turnaround programme put in place following years of substantial losses.