Hallmark reverses ‘wrong decision’ to pull ads with same-sex brides
Decision to pull several ads for the wedding planning site Zola launched a storm of protest and calls to #BoycottHallmarkChannel
The Hallmark Channel, reversing what it called a “wrong decision” said on Sunday it would reinstate commercials featuring same-sex couples it pulled following a complaint from a conservative group.
The decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point.