Inside J. Crew’s Identity Crisis, Except When It Comes to Christmas Socks
When I woke up this morning, I did not expect to spend part of my day waiting in a line for socks.
And yet, there I was, staring at J.Crew’s five color-coordinated shelves of socks, straining my neck to see whether the print on one pair was of the fire emoji or Rudolph the Reindeer. (Closer inspection revealed the pattern was actually a repeated gingerbread house.)
If you walked into New York City’s Rockefeller Center J.Crew and took one look at the sock-fawning crowd, you might forget for one second just how much internal instability the brand has seen in the past few weeks.