Is 4/20 on the way to becoming marijuana’s Hallmark holiday?
Once an underground celebration of weed smoking, the annual event is turning into big business in the era of legalization
Today may be the day that marijuana officially loses its cool. April 20, 4/20, the once underground national holiday for dope smokers, appears to have sold out to The Man.
The origins of 4/20 are as disputed as the last pack of gummy bears after a long smoking session. Some say it was once police code for “marijuana smoking in progress” – apparently untrue – and others claim it was invented by high school stoners in Marin county, California, who would meet at 4.20pm to get high.