North Face criticised for replacing Wikipedia pics with branded shots
Brazilian landmarks’ entries were edited to push firm’s promotional photos higher in Google search results
Clothing firm The North Face has been accused of digital vandalism after an ad agency surreptitiously inserted the company’s products into Wikipedia articles about Brazilian mountains.
In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.