Posted by on January 23, 2020 1:00 am
Tags: , , ,
Categories: µ Newsjones

They have cut the royal purse strings and need a new source of income – monetising their social media followers could be their first step

The Duke and Duchess of Sussex were never going to be king and queen of the United Kingdom. And now they have been relieved of their royal responsibilities, a new empire stretches before them, limitless, lucrative and theirs for the taking: the kingdom of sponsored content.

Thanks to the intense interest in their love story on social media, Prince Harry and Meghan have been dabbling in the “influencer” space for as long as they have been a couple. Before marrying Harry, Meghan ran the lifestyle/fashion blog The Tig, which gave her one foot in the world of influencers (the name given to the broad church of people who create and often monetise original content on social media). So perhaps it is no surprise that, in April last year, @SussexRoyal broke Instagram’s record for the fastest one million followers (less than six hours). Now it has 11 million and is the couple’s platform of choice for personal announcements – including the one they made on 8 January, revealing their intention to step back from royal duties (1.85m likes).

Continue reading…