Scouted: 6 Brands That Are Giving ALL of Their Pride Collection Proceeds to LGBT Groups
In recent years, June has evolved from a celebratory month for LGBTQIA people into one that touches on many lives in many ways. And one of those includes companies tripping over each other in an attempt to give back through special collections whose proceeds result in social impact. There are dozens of products out right now whose purchase sends a portion of the sale to an LGBT-specific group, but we wanted to showcase brands that are giving back 100% of what they get, donating it to various groups and advocates. If you want to have some impact with your buys this summer, consider grabbing a piece from a collection for yourself or as a gift for someone you’re proud to care about.
It Gets Better Collection, $16-$50 at American Eagle: This collection offers up T-shirts, tank tops, hats, and more — the Super Gay tank is pretty rad. And 100% of the sales from the collection go to the It Gets Better Project, which collects and showcases stories to help ensure the next generation of LGBTQIA youths know there is hope.
Rainbow Pride Cotton T-Shirt, $58 at Michael Kors: Part of the #MKGO Rainbow Capsule Collection, 100% of the proceeds go to God’s Love We Deliver, which cooks and delivers health-focused meals to those living with HIV/AIDS and other illnesses in New York City.
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