The billboards trying to make you think – not buy a product
The Guardian and arts group For Freedoms have created images being displayed on billboards across Cleveland, Ohio, this month by local artists on the challenges they face to create a better community
- City Champions: read more stories in this series
A photograph shows two young women sitting on the steps of an ornate building, columns and marble steps peek out behind them. One is braiding the hair of the other. “Go off sis!” the picture says.
Each element of the photo holds meaning: the hair-braiding is a nod to black women and how they build relationships with each other. Having the girls sit on the stairs of the Cleveland Museum of Art, one of the biggest art institutions in the country, as if it is their stoop at home plays with the idea of who is welcomed at such prestigious art institutions.