Tom Steyer Pours Millions Into Pro-Impeachment Ads Across Early Primary States
Tom Steyer, the billionaire philanthropist who has amassed an enormous email list of over 6.5 million people with his Need to Impeach campaign, has committed an additional $6 million to a new national ad focused on impeaching President Trump, The Daily Beast learned on Friday.
That sum total will go to a national cable buy and broadcast advertising in early presidential primary states like Iowa, Nevada, and South Carolina along with a digital campaign that will stretch over the next month.
Approximately $2.5 million will be devoted for television and $3.5 million will go towards the digital effort. The ad will begin running on Saturday, just days before Steyer makes a trip to Iowa for his “Five Rights” tour—all while he mulls a possible 2020 presidential run.
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