U.S. Government Tells Fashion Label in Supreme Court Case: Stop Trying to Make ‘FUCT’ Happen
The U.S. Supreme Court held G-rated arguments over an R-rated word on Monday while debating whether “FUCT” is too scandalous to trademark.
The eight-year saga of an L.A.-based clothing line founded by artist Erik Brunetti came to Washington, D.C., as justices heard his case against the United States Patent and Trademark Office.
It started in 2011, when Brunetti’s trademark application for FUCT—which, according to CNN, stands for “Friends You Can’t Trust”—was denied on the grounds that it violated the Lanham Act. (Representatives for the brand did not respond to The Daily Beast’s request for comment.)
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